FITZ packages Keith Fitz-Gerald's concentrated stock-picking approach into an ETF wrapper, targeting companies he believes are essential to modern life. The fund bets on a small roster of dominant businesses across tech, healthcare, and consumer sectors that Fitz-Gerald argues you 'must have' in your portfolio.
How It Works
The ETF holds a concentrated portfolio of typically 20-30 stocks selected through Fitz-Gerald's proprietary screening for companies with pricing power, recurring revenue models, and strategic market positions. Holdings are equally weighted and rebalanced quarterly, creating automatic profit-taking on winners and averaging down on laggards. The methodology blends fundamental analysis with thematic investing, focusing on businesses deemed indispensable rather than traditional value or growth metrics.
Key Features
- Concentrated bet on 20-30 'must-have' companies vs 500+ in typical large-cap funds
- Equal weighting forces disciplined rebalancing unlike market-cap weighted alternatives
- Direct access to a specific manager's picks without hedge fund minimums or fees
Risks
- Concentration risk: A 5% position blowing up hurts 10x more than in SPY
- Manager risk: You're betting Fitz-Gerald's stock-picking stays hot when most don't
- No performance history and zero AUM suggests this is essentially a startup product
Who Should Own This
Best for investors who follow Fitz-Gerald's research and want his picks in a tax-efficient wrapper, or those seeking a satellite holding for 5-10% of their equity allocation. Skip this if you prefer diversified index funds or need proven track records — with no assets or performance data, you're essentially the beta tester here.